Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering the breakthrough 'Personal Video Recorder' (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and interactive services customized for the Indian market. The services today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky Vedic Math, Tata Sky English, Tata Sky Cooking, Tata Sky Smart Manager, Classroom, Tata Sky Javed Akhtar, Music+, Tata Sky Devotion, Tata Sky Darshan, Comedy, Tata Sky Music, Tata Sky Fitness and Dance Studio. Tata Sky is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.
Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 3000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.